The speed of the website is among the main actors of the user experience. 1-2 second delay on the page;
- 10% less views
- Decrease in customer satisfaction
- 10% loss in conversions causing it to happen.
How Does Website Speed Optimization Affect Conversions?
Simply put, if your site is slow, you will lose visitors. Looking at the general data, almost half of the users expect a website to load in 1-2 seconds. He can’t be patient for more than 3 seconds with almost half of it. This means that if your site load time is more than 3 seconds, you will lose half of your visitors. The damage to the conversion rate is huge.
How Does Website Speed Affect Visibility?
Load time in site searches affects how quickly users can find you in the first place.
User experience was an important factor in rankings. But before mobile-first indexing, only the desktop experience was at the forefront. This means that even if your mobile experience was bad, you could go out in the first place, but that is not valid at the moment.
It’s important to know about website accelerations to maintain your rankings and visibility. You should have a site that provides fast and easy experience across browsers and screen size.
Everyone Has Asked Why Is My Website Slow?
You did a site speed test and saw that your site is slow as a result of this test. There can be many reasons for slow site loading. Server load time, image sizes etc. anything you have can cause it.
This shows you that there are many ways to change your page speed.
How Can I Speed Up My Website?
There are many reasons that affect the loading time of each page on your website. There are many ways to speed it up.
Reduce HTTP Requests
It spends 80% of the load time downloading different parts of the pages such as rssims and scripts. HTTP request is made for each of these, so the more components on the page, the lower the page view speed. If you are a user of Google Chrome, you can see the HTTP request count of your page by using the Developer Tools and you can reduce this number of requests.
Minify and Combine JS and CSS Files
Now that you see this number, you can start trading. The best place for this is HTML , CSS and JavaScript files. These are very important as they indicate the site appearance. In addition, the number of requests for your site increases with each user visit. You can reduce this number by shrinking and merging your files. That means you have to do this for each file.
Shrinking a file includes formatting, removing white space and codes. Any unnecessary code is added to the size of the page. Gaps, cuts etc. It is important to remove. If you remove them, your page will become leaner. Doing these operations also requires some technical knowledge.
Reduce Server Response Time
The most important thing that affects how fast your page loads is how long your DNS lookup takes. When any URL is typed into a browser, the DNS server translates the URL into the IP address that indicates the online location.
DNS lookup is the process of finding a specified DNS record. You can think of it as searching for a phone number in the phone book. The way to bypass this depends on the speed of the DNS provider. If it is slow, you should choose a faster server.
Check Compression, Enable
Reduce the dimensions as much as possible without degrading your quality. The smaller the dimensions, the faster it will load, and your loading time will decrease accordingly.
The smaller your files, the faster the page load will be. The best way to do this is to compress files. Compressing with gzip is seen as standard practice. This tool finds similar code sequences in files. It then modifies your files temporarily to make them smaller.
Most web servers use this application. Many browsers in today’s internet traffic support the Gzip application. This is a very good way to speed up the site. According to your software infrastructure, you can complete the compression processes with codes or through plugins.
Enable Browser Caching
When you visit any website, the contents of that website are stored in the cache or temporary storage on the hard disk. Thanks to this, when you visit that website again, your browser can load the page without sending another HTTP request.
To activate this, you need to search for solutions suitable for the infrastructure you use. If your infrastructure is a content management system like WordPress, this feature is available in cache plugins. With a correct setting, you can handle browser caching. If you do this, it will make your job easier in compression processes.
Reduce Image Sizes
This is one of the most important reasons. Images are one of the factors that affect the speed of the site and play a big role in this regard. Most of the time, it is large files that affect the site speed and reduce the page load speed. Of course, removing them completely is not a solution. The best way to do this is to have the images optimized in the most appropriate way.
We can continue this as follows: There are reasons that affect the speed, from the format to the size of the images you use. After optimizing the images, there will be no problem and you will increase your site speed.
Use a CDN
CDN, which stands for Content Delivery Network, is a content delivery network. CDN allows the site to be opened faster by giving the site’s and unchanging content from the closest CDN server to the user. It is a set of content distribution servers.
If the number of content on your site is too much, CDN is one of the methods you can use to speed up your site.
Use External Storage Platforms for Videos
Videos are something that is constantly evolving and inseparable from websites today. You can present a topic that you can explain in tens of pages to your users in a shorter time, more effectively and more attractively with videos. In addition to this ease, there are also aspects that affect your speed.
The easiest solution is to upload the videos to a certain platform, not your own server. For this, you can choose the most used platforms such as youtube.
Use Lazy Load
This method is generally recommended for large volume sites with crowded content. When a website is searched in the browser, the whole page starts to load and is displayed. At this point, we can recommend the use of Lazy Load.
On sites with a large volume and very crowded content, the part of the page that will fit on the screen is shown and when you pull down the page, the rest is loaded. This shortens the page load time. However, your site speed increases. However, if your site is plain and simple, we can say that you do not need this feature.
Reduce the Number of Plugins Used on the Site
If you are using a content management system, we recommend that you reduce the number of plugins. Use plugins that put less load on the system. If there are too many add-ons, you may have difficulties in updating. Your site speed will drop because of this.
My advice to you is to add only the plugins you need and not too many.
Use Cache Plugins
As we just said, use the popular Cache plugins that you can use on content management sites. There are different plugins for this. Choose the plug-ins that will provide the best performance and make sure you set them up correctly. In this way, you can handle most of the above items with these plugins.
Reduce Redirects
Redirects may be necessary when moving and deleting your site. It is one of the best ways to fix problems related to broken links. Having too many connections causes slow site speed, especially on mobile devices. This is because it creates additional HTTP requests.
So don’t make too many referrals. If it has become a redirect loop, redirect to a single link through your .htaccess file. In this way, you can minimize the negative factors that will reduce your site speed.
Constantly Check Your Site Speed
As a result of your actions, your site speed will reach the desired levels and increase at reasonable levels. However, we strongly recommend that you constantly monitor your site speed in both mobile and computer environments on constantly updated sites.
We can recommend two tools to check speed in both environments: GtMetrix and PageSpeed Insight. On these two platforms we have mentioned, it offers you your site speed and the applications you need to do.
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